Email marketing can often be the best bang for your buck
Did you know that acquiring a new customer can cost five times more than retaining an existing customer? And that the success rate of selling to a customer you already have is 60-70% while the success rate of selling to a new customer is 5-20%? Email marketing can let those statistics work for you.
HOW IT WORKS
Imagine owning a dental practice. In your database you already have a record of clients. A newsletter could offer a 20% off limited time offer on cleanings or some other special. Unlike typical emails that often get deleted, because the recipient is an existing client, the emails are more likely to be opened and even if the offer isn’t taken advantage of, it helps keep your business top of mind for the customer.