WHY YOU NEED A GOOGLE ADS PROGRAM
Google Ads is a pay-per-click platform that allows you to place text or shopping ads for your business on a search engine results page or a specified keyword or keyword phrase by paying a certain amount per click. Pay-per-click ads show up right at the top of any Google search result and can be an effective way to generate traffic and sales.
Research has shown that a website on the first page of Google search result accounts for up to 90% of all web traffic in recent years. Second-page results come in at below 6% of all website clicks. Using a dental office as an example, that means if a potential customer searches for “fill cavity in Vancouver” if your website falls on the second page of search results you have a 6% chance of having that potential client contact your business.