SUCCESSFUL SEO TAKES TIME BUT CAN BE MORE EFFECTIVE IN THE LONG RUN .
Up to 60% of customers ignore paid ads and highly placed search rankings can provide up to 20X more clicks than PPC ads. The catch is that the top four organic results in a Google search gets over 90% of the traffic which means if your business shows up on the second page of search results for your relevant key words, you’re not going to get much traffic.
HOW IT WORKS
Unlike the Google Ads PPC Program, where paying a fixed amount guarantees high ranking for your business category, SEO developement is a continuous process where changes and results are tracked over a monthly time frames. As well, SEO results are not just not a function of having the right keywords and headings but are part of a bigger strategy that involves proper optimization of a Google Business account, and perhaps a simultaneous PPC strategy.
Furthermore, since only 13% of websites are able to retain the same position for a particular search across all devices we make sure the SEO strategy we develop is consistent across all platforms – especially mobile.
An often overlooked aspect is that is for SEO to be successful, it needs to be ongoing. Google search algorithms change, your competition is always improving, and user behaviours evolve. We keep your website in front of these changes, so that your rankings stay where they should be and so your business stays competitive.
Best part is that SEO optimization and maintenance is part of our regular monthly website subscription!